- Signaling characteristics
- Social action
- Tone
- Style
- Speech genre
- Register
- What is it?
- Discourse community
- Intertextuality
- Writer-based/reader-based
- Invention
- Motive
- Collaboration
- Reader
- Listener
- Interlocutor
- Who reads it?
- Purpose
- Exigence
- Kairos
- What’s it for?