On Choosing a Domain Name

“No Name” by Flickr user Patrick

You are not purchasing a web site! You are registering a domain name and server space, upon which you can build many other web sites, amongst other things. Therefore, you need a domain name that will continue to work for you after this semester is finished, maybe even after you have graduated from Emory.

The preference is for your domain to be some version of your name (i.e., janestudent.net or davidmorgen.org or johndoe.com) but if you have a very common name you might have to be a little creative.

It is also perfectly acceptable for your domain name to be a short word or phrase that is easy to remember and spell, and which speaks to some interest of yours or an aspect of your character (i.e., my friend Audrey Watters publishes a site called hackeducation.com; Kin Lane spends his careers working with APIs and his domain is apievangelist.com; or Tanine Allison, a professor of Media Studies here at Emory who is finishing her first book entitled Destructive Sublime: World War II in American Media, uses destructivesublime.com as her domain name; or one of my favorite art and design blogs, which is called thisiscolossal.com). If you’re going to choose a title or phrase as your domain name, make sure you think about it very carefully so you don’t show up on one of those lists of the most unfortunate domain names ever, like the design firm called Speed of Art that ended up with a domain name that sounds like it’s about flatulence in a swimsuit.

Do not include the word “emory” in your domain name. The university brand management office is quite emphatic about trying to keep domains including “emory” only for official university sites.

Do not include my class name or something specific about a course, or even your major, in your domain name. You will add subdomains or pages of your sites that are specific to classes, but your primary domain name should be something that can grow with you.

What’s the difference between URLs and links?

unclickable link

URLs are for computers.

They are specific addresses that tell the web browser where to go to fetch data and show it to you in one form or another. The URL for the FAQ page on this site is http://eng181s16.davidmorgen.org/resources-and-glossary/. The URL for the oldest post on the course blog is http://eng181s16.davidmorgen.org/davids-posts/how-do-i-use-html-to-format-comments-on-this-site-others/. With a little awareness of the syntax, you can decode that information. If you wanted to read the page or post that I just referenced, you could copy that code and paste it into your browser to get there.

Sometimes people just paste URLs into emails or pages that they’re writing, and some applications will convert those URLs into links so that you at least don’t have to go to the trouble of copying and pasting the code as separate steps to get to the pages referenced. For example, one way to show you Gavin Aung Than’s comic adaptation of a quote by Jim Henson would be to just do this: http://zenpencils.com/comic/150-jim-henson-a-puppeteers-advice/. However, most of the time readers will find URLs confusing and uninviting, and it’s difficult for you to effectively contextualize that information smoothly.

Links are for humans.

Links use HTML code to turn URLs into something that is readable and clear for humans. One way to create a link is manually by inserting some HTML code around text, making that text into a link, so

Check out Gavin Aung Than’s <a href=”http://zenpencils.com/comic/150-jim-henson-a-puppeteers-advice/”>brilliant comic adaptation</a> of a quote by Jim Henson.

looks like this in your browser

Check out Gavin Aung Than’s brilliant comic adaptation of a quote by Jim Henson.

Most of the time, though, you don’t need insert links manually. When you’re in your WordPress post editor, you can create a link by highlighting the text or image that you want to become a link and selecting the button that looks like the links of a chain, then pasting the URL into the dialog box. (The general rule of thumb, by the way, is that when you are linking to another page or post on your own site, you should have your link open in the same tab but when you are linking to something outside of your own site, have the link open in a new tab.)

This distinction between URLs and links is important for our class because our learning outcomes state that over the course of the semester, you will “demonstrate understanding of audience” and learn to “use and adapt generic conventions, including organization, development, and style” and using links instead of URLs is an important first step in understanding the reading needs of your audience and is an important stylistic and generic convention of writing for the web.

This distinction is also important because using links opens up a whole range of more interesting options for you that are unavailable when you merely drop URLs into your work. Jokes can be goofy commentaries or can offer useful insight on the topic at hand.